Market Coverage

  Read Case #4, The Excelsior Hotel, beginning on page 593 in your text. Then answer the following questions.

Looking at market coverage alternatives, which strategy do you think the Excelsior Hotel would use and why?

What steps should the Excelsior be taking to prepare for increased competition?

Look for outside sources to support your answer. Please be sure to cite these sources using APA format. 

 Your initial post should be at least 250 words. 

 

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